You are a marketing and sales team hired to develop a marketing and messaging plan to help increase sales and consumer interaction for personal fitness gear . Develop a275-word executive summary and detail the marketing objectives for this product. Include management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase. Identify and explain, in 275 words, the essential elements of your marketing plan, given the chosen audiences, and how it addresses the needs, desires, and psychology of your chosen audiences.
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