Examining Competitive Strategies Introduction: The “The Five Generic Competitive Strategies”

Examining Competitive Strategies


The “The Five Generic Competitive Strategies” are as follows: Low-Cost Provider Strategy; Broad Differentiation Strategy; Focused Low-Cost Strategy; Focused Differentiation Strategy; and, Best-Cost Provider Strategy. In this discussion, you need to investigate any one generic competitive strategy from the perspective of organizations in the same sector.  More than one organization may be involved, but the information you use needs to deal essentially with the same area of generic competitive strategy in the same sector of organizations. Here is a great opportunity to investigate one or two of the businesses that you utilize in your personal life, but who represent one of the five competitive strategies.  Suggestion: a SWOT analysis could be helpful, as based on the articles you select, depending on the depth of information available (SWOT: Strengths, Weaknesses, Opportunities, Threats).

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