The Swedish home retailer expects 7,500 jobs to be cut across its operations as it simplifies the organisation. Javier Quinones, country retail manager for Ikea in the UK and Ireland, said the company had to make difficult decisions as it adapts to a “fast-changing retail environment” (https://www.independent.co.uk/news/business/news/ikea-uk-job-cuts-stores( accessed 17 JANUARY 2019) Write a 1,000 word essay which examines why, after years of success in Europe, the company is now losing customers. It would appear they have forgotten the marketing concept. Your discussion should examine what is meant by term the ‘marketing concept’, how this concept relates to IKEA and then concentrate on TWO of the most significant consumer behavior factors that have changed in the market.
ASSIGNMENT Notes TO INCLUDE Define Marketing Go into marketing concepts by identifying the concepts DISCUSS IF IKEA IS MEETING THESE CONCEPTS? identify ikea customers wants and needs Identify and discuss TWO MAIN Factors that CHANGE CONSUMER BEHAVIOR TOWARDS SHOPPING AT IKEA Examples could be REAL CHANGE IN COLLECTION POINTS OF IKEA PRODUCTS AS IT BEING A LONG DRIVE AWAY FROM HOMES ? IS IT CONVENIENT . IS THERE A INCREASE ON ONLINE SHOPPING ? ANY THEORIES LINKED? DO PEOPLE HAVE TIME TO TRAVEL THAT FAR TO THE IKEA STORES TO SHOP? 2 PEOPLE NOWADAYS MAY WANT MORE FASHIONABLE FURNITURE (WELL KNOWN BRAND FURNITURE) THAN THE ORDINARY IKEA FURNITURE HAVARD REFERENCING
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